Design for a World in Motion.
Across time, across senses, and ahead of change.
the subject
What moves us shapes us.
Visual styles can be generated and imitated at unprecedented speed. Attention is scattered across media and environments. What is created today may reach people in a very different world tomorrow.
These challenges require a new understanding of what design is and what it should become.
What are we actually designing?
We design what we perceive.
What becomes possible?
We make identities unmistakable beyond the visual.
What makes it different?
We build for the conditions ahead.
What value do we create?
We create for genuine appreciation.
the science
Nervenkitzel
the person
I am Carolin Vedder.
I design
how senses
interact.
I connect art, design, perception and futures research with almost 30 years of design for broadcasting, brands, cultural events, science and film. From what people see to how human experience develops across senses, time, memory, expectation and context.
I develop new approaches to design thinking that connect disciplines, challenge established assumptions and address emerging signals.
My work ranges from composing multisensory experiences for cultural engagement and sensory branding to researching how sensory information, including scent, emotion and materiality, can be translated, encoded and communicated physically and digitally.
the thinking
From
change to possibility.
Reading technological and cultural currents early gives us the agency to decide. I work with cultural institutions and brands on what to amplify, what to redirect and what to resist.
To find the right answer, I first change the question.
the collaboration
Strategy.
Concept.
Design.
I develop the strategy and original concept behind how brands, media and spaces are experienced.
Across time, across senses, and ahead of change.
YOU ARE HERE FOR A REASON
For commissions, interdisciplinary research and collaborations.