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Selected Projects
Research and design work in perceptual identity, crossmodal translation, time-based media and multisensory experience.
PUBLICATION
The Architecture of the Vanished Image.
What happens when design cannot rely on the mind’s eye.
EXPERIENCE DESIGN
The 12 Principles Of Experience
The Principles describe what happens to a person from before an experience begins until it becomes part of memory.
PUBLICATION
Book Chapter On Sensory Storytelling
Chapter in Storytelling, l’art de captiver par le design, which treats storytelling as part of design method: the stage where meaning, perception, attention, emotional charge and memory are designed.
My chapter was featured in the Parisian design magazine We Are COM: Sensory Storytelling: When Design Brings the Story to Life, 2026
RESEARCH AND DEVELOPMENT
Music has MIDI. Color has HEX. But the multifaceted human sensory experience had no formal language. The Sensory Code™ is the first formal file format, digital infrastructure and design composer for multisensory data. Like Pantone for color, but for all senses.
SENSORY DESIGN
Sensory Storytelling & Composition
Sensory Composition gives designers a way to assign sensory roles, information and relations.
Sensory Storytelling gives them a way to compose perceptual change through time.
SENSORY DESIGN
Multisensory Design:
The Choreography Of Perception
The design of what people notice, feel, and remember. Across time, across senses, and ahead of change.
KEYNOTE
Transforming Design from Visual Only to Sensory Composition
We experience the world through sight, sound, touch, smell and time. But communication still relies on the visual and the auditory. The talk moves the question from "How does it look?" to "How does it feel?"
PUBLICATION
Stop Designing For Yesterday:
The Future of Multisensory Design
Interview on why designing only for the eyes is no longer enough, the science behind perception, how multisensory experience influences trust, emotion and recall, and where design is heading next.
DESIGN IN MOTIOn
Design In Motion:
The Art Of Time
How temporal structure shapes perception, and how meaning emerges through rhythm, motion, timing and duration.
INSTALLATION
Blue circle, yellow triangle and red square each mapped to a scent profile, a sound structure and a motion behaviour. A continuation of Itten’s Bauhaus colour and form theory into sensory domains it could not reach.
INSTALLATION
The Smell Of Music And The Sound Of Scent
This art project tests emotional translation between scent and sound in two opposite directions. One pair began with scent: a happy scent was created first and a composer wrote music in response to it. The second pair ran in reverse: an existing piece of sad music came first and a scent was composed from its mood. Other artists contributed additional pairs, each built around a single emotion.
SENSORY BRANDING
The Future Of Branding:
The Perceptual Signature
A framework for closing the gap between what a brand intends to signal and what its audience perceives, grounded in how the brain builds trust. Creates a unique "code" of sensory information to branding assets and identity.
more soon
KEYNOTE
How three historical Japanese design principles guide us to the future of design. An object cannot be designed apart from its context. That context is an atmosphere of scent, temperature, material and sound. And that atmosphere shapes the human response: perception, emotion, memory.
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PUBLICATION
The Multisensory Playbook defines the rules and best practices for setting up multisensory experiences: how to plan, compose, sequence, and evaluate the work, and how to avoid sensory overload.
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KEYNOTE
Form Follows Foresight defines the future conditions before design decisions are made. It turns cultural, technological, behavioural, sociological, political and ecological shifts into direction for brand, culture, media, exhibition and space.
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RESEARCH AND DEVELOPMENT
Digital Scent:
The MP3 For Smell
A proposal for non-molecular scent transmission that treats smell as information rather than chemistry.
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PUBLICATION
Generative AI reflects our thought with such fluency that the simulacrum is mistaken for an independent mind. The risk is that the echo replaces the voice that created it.
SOFTWARE
Popcorn!
Popcorn! turns text, shapes, logos and images into animated physical objects inside After Effects. They collide, stack, float, bubble, bounce, repel and fall. Adds gravity, friction, wind, turbulence and resistance.
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