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Selected Projects
Research, design, frameworks and critical inquiry across perceptual identity, crossmodal translation, time-based media and multisensory experience.
PERCEPTION
Millions of people cannot replay an image in their mind. What does Aphantasia reveal about memory? What do we design, if not vivid recall?
CRITICAL THINKING
How much of what we call common sense is collective delusion?
Humanity has an extraordinary ability to recognise contradictions and an equally remarkable capacity to preserve them.
CRITICAL THINKING & AI ART
Music by AI. Against AI. Or not?
AI can imitate the language of rebellion because rebellion is also a recognisable style. The result could be read as protest but it could just as easily be mistaken for advertising.
DESIGN THINKING
How many ideas for the future are hidden in things we already know, but have never thought to connect?
PUBLICATION
Sensory Storytelling
My chapter in the book Storytelling, l’art de captiver par le design, published by Dunod, France, 2026.
Featured in the Parisian design magazine We Are COM: Sensory Storytelling: When Design Brings the Story to Life, 2026
FRAMEWORK
The 12 Principles of Experience
What happens to a person from before an experience begins until it becomes part of their memory?
RESEARCH AND DEVELOPMENT
How heavy is blue?
What is the geometry of fear?
How fast does green move?
What’s the sound of red?
And how do I save this?
How do I send it?
And how do I compose this?
THE CHOREOGRAPHY OF PERCEPTION
Multisensory Composition & Sensory Storytelling
How do you design curiosity? Can you change how people behave by changing what they perceive? What makes an experience impossible to forget?
LIVE & EVENT
How do you turn a motion design assignment into an immersive field of light, texture, colour and motion?
KEYNOTE
What Builds Trust:
Appearance or Experience?
We experience the world through sight, sound, touch, smell and time. But communication still relies on the visual and the auditory. The talk moves the question from "How does it look?" to "How does it feel?"
PODCAST
Stop Designing for Yesterday:
The Future of Multisensory Design
Interview on why designing only for the eyes is no longer enough, the science behind perception, how multisensory experience influences trust, emotion and recall, and where design is heading next.
DESIGN IN MOTION
INSTALLATION
Blue circle, yellow triangle and red square each mapped to a scent profile, a sound structure and a motion behaviour. A continuation of Itten’s Bauhaus colour and form theory into sensory domains it could not reach.
INSTALLATION
Why does sadness smell similar in every culture, but happiness doesn’t? Why is incense a funeral in one place and a celebration in another? What role do memory and cultural heritage play?
CRITICAL THINKING
Generative AI reflects our thought with such fluency that the simulacrum is mistaken for an independent mind. The risk is that the echo replaces the voice that created it.
SOFTWARE
Popcorn!
Popcorn! turns text, shapes, logos and images into animated physical objects inside After Effects. They collide, stack, float, bubble, bounce, repel and fall. Adds gravity, friction, wind, turbulence and resistance.
More on aescripts.com
SENSORY BRANDING
The Future of Branding:
The Perceptual Signature
A framework for closing the gap between what a brand intends to signal and what its audience perceives, grounded in how the brain builds trust. Creates a unique "code" of sensory information to branding assets and identity.
more soon
PUBLICATION
The Multisensory Playbook defines the rules and best practices for setting up multisensory experiences: how to plan, compose, sequence, and evaluate the work, and how to avoid sensory overload.
more soon
DESIGN THINKING
Form Follows Foresight defines the future conditions before design decisions are made. It turns cultural, technological, behavioural, sociological, political and ecological shifts into direction for brand, culture, media, exhibition and space.
more soon
RESEARCH AND DEVELOPMENT
Digital Scent: The MP3 for Smell. A proposal for non-molecular scent transmission that treats smell as information rather than chemistry.
more soon