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Douglas × Glow — neon LED animation

LIVE & EVENT

Douglas × Glow

Design, Design Concept, Animation Revolving Panels

Produced by nowadays, Douglas Cosmetics. Photos: © Marcus Zumbansen, www.dokuvent.de, @doku.vent

Task: Shape beauty retail atmosphere through design in motion and spatial media.

Douglas × Glow booth with revolving LED panels, daytime
Douglas × Glow booth at night

Method: Brand-to-environment translation through booth rhythm, motion-led atmosphere, sensory architecture, and a bold, fresh design world translating youth, cosmetics, glitter, and glow. Designed and animated the revolving LED panels that opened the Douglas booth at GLOW 2018.

LED panel with HELLO GLOW animation
LED panels with TREAT yourself animation

Result: A motion-led booth environment for beauty retail presence. An anchor installation reflecting Douglas’s #FORWARDBEAUTY strategy and directing the full program flow of one of Europe’s leading beauty conventions.

LED panels announcing a live meet and greet
Visitors queueing at the Douglas entrance

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