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I am Carolin Vedder.
I design how
senses interact.
My work connects art, design, perception, and futures research across media and cultural contexts.
My background is more than 30 years in design, across broadcast, film, commercial, immersive and experiential work, with a professional path through Frankfurt, New York, Berlin and Vienna.
Over time, my focus expanded from designing what people see to designing how human experience develops across senses, time, memory, expectation and context.
I think in relationships, not isolated parts.
I look for potential instead of forcing an idea into the first available format.
I question limits when they restrict what can be achieved.
If something is assumed impossible, I do it.
I use futures foresight to identify how cultural, technological and behavioural changes create new design requirements and possibilities.
Then I examine what those conditions do at the level of human perception: what people notice, how sensory information is combined and understood, what they expect, and what they retain. Time-based thinking then addresses how those perceptual conditions develop through sequence, duration, peak, transition and change.
This is fundamental to define what design needs to do under those emerging conditions and with that understanding I develop the strategies, methods, concepts and designs required.
Publications
Talks & Presentations
Selected Press
Memberships
Background
Education
Selected Collaborations, Clients and Partners
MTV Networks · Nickelodeon · Comedy Central · ORF · ZDF · VIVA · Pro7Sat1 · ARD · HR • 3SAT • FUNK • SWR • RBB • prime • TUM • USG • CERN · Siemens · Picard • Aeria Games • Douglas • Peter Lindbergh · Paris Autosalon · European Film Awards · SEAT · AUDI · Mercedes · VW · BMW · Ipsen · ARAG · Linde · Wacom · Ferrero · UBS · Dr. Best · Universal Music · Sony Music · BMEIA · Ö1 · Mythos Mozart · Registan Festival Samarkand · Anchor Awards • E.v. Hirschhausen • Vince Ebert •. Florian Schroeder • Marco Pogo •
Selected Recognition
"Eine Gute Idee"
Mercedes A-Klasse Image Campaign · Das Werk · Serviceplan · 19 International Awards
Communication Arts Annual · One Show Interactive, 2× Gold · Red Dot, High Quality Design · ITVA, Gold · ITVA, Innovational Design · Ottocar, Silver · Grand Award NY, Best · NY Festival, Gold World Best · DDC, Silver · Epica, Winner · HOW Interactive Design, Winner · HOW IA Annual, Special · IAAA, Silver · iF Design, Winner · D&AD Annual, Nomination · D&AD Award, Silver · Cresta, Winner · ID Magazine, Bronze
"A Thousand Miracles" "Blaue Wunder"
Director Esther Wenger · Opening and Closing Titles, Insert Scenes
WorldFest Houston International Film Festival · Chambal International Film Festival · In die Shorts Berlin, 2nd Best Experimental Film · One Country One Film International Festival, Best Feature Short Film · West Chester International Short Film Festival, Public Award · Festival of Nations, Best Female Film · Linz International Short Film Festival · LA Femme International Film Festival · Newport Beach Film Festival · Texas Short Film Festival · Grenzland Filmtage, Best Austrian Animation
"50 Dinge, die ein Hesse..."
Animated Series · Idea, Visual Concept, Design, Effects, Animation, Compositing, Editing
Hessischer Filmpreis, Gold for Extraordinary Storytelling